The Fashion Industry Said My Dreadlocks Would Stop Me Working. They Were Wrong

 Adesuwa Aigheni at the Miu Miu show, Paris fashion week, October 2017. Photograph: Pixelformu/SIPA/REX/Shutterstock
Adesuwa Aigheni at the Miu Miu show, Paris fashion week, October 2017. Photograph: Pixelformu/SIPA/REX/Shutterstock

There’s a lot of politics tied up in black hair, says Miu Miu model Adesuwa Aighewi, but nothing should stop self-expression


Powered by Guardian.co.ukThis article titled “The fashion industry said my dreadlocks would stop me working. They were wrong” was written by Adesuwa Aighewi, for The Guardian on Wednesday 1st November 2017 18.01 UTC

When I got my hair dreadlocked ahead of New York fashion week, I had some pushback from people in the industry worried that I wouldn’t get jobs – the suggestion was that I might look “too black”. But I enjoy being different and standing out – so I decided to keep them and take my chances.

Two days later, my agents in New York called to say Coach had cast me to open their spring/summer 2018 show at New York. I couldn’t believe it – I’ve walked in other shows in the past, but this was a career-changer. I went on to walk for Miu Miu in Paris and Bottega Veneta in Milan, which is a classic Italian brand not known for using edgy models. I was thrilled – a girl with dreads walking for brands like those, that’s crazy.

Models Bella Hadid (left) and Kendall Jenner in the Marc Jacobs show at NYFW, September 2016.

Models Bella Hadid (left) and Kendall Jenner in the Marc Jacobs show at NYFW, September 2016. Photograph: Angela Weiss/AFP/Getty Images

There’s a lot of politics tied up in black hair. When Marc Jacobs sent a bunch of white girls down the runway with dreads and everyone cried “racism”, I didn’t see it that way. Actions like his create normalcy, so now if we black girls want to wear dreads in the workplace, then white people aren’t going to call it “ghetto”. The labelling of Kim Kardashian’s cornrows as new and edgy “boxer braids” is a slightly different story – it shows no respect for the hairstyle’s cultural heritage and people were right to be angry.

Dreads do still carry negative connotations in society, at least in America. Remember when actor and musician Zendaya had dreads and US TV host Giuliana Rancic said she looked like she smelled of marijuana? But just because some people assume having dreads means you must be a weed smoker – which I’m not – it wasn’t going to stop me getting them. I’ve always been keen on changing up my look and my hair; for me it’s about self-expression.

In the past, fashion liked black girls to have really long weaves, or really straight hair to emulate white women and “fit in”. It’s something that affects female models far more than men. But more recently, black women have been saying, “No, I’m not going to straighten my hair.” There is a growing sense of pride in African Americans and it’s having a trickle-down effect into fashion.

Fashion doesn’t create trends, it follows, so it makes sense that right now they’re casting more black and Asian models due to our buying power as a collective. But without many of us working at the shows, hairstylists sometimes struggled to know what to do with our hair. It’s a catch-22: they’re hairstylists, so they should know how to work with black hair, but a lot of the time they’re scared because they don’t want to be the one who messes up the black girl’s hair. I’ve been backstage at a show where a stylist said to me, “I don’t want to do your hair.” The other black girls and I were the last to have our hair done because no one would touch us.

Adesuwa Aighewi leads the line at the Coach show, NYFW September 2017.

Aighewi at the Coach show, NYFW September 2017. Photograph: Pixelformu/SIPA/REX/Shutterstock

But that was three years ago – now, they don’t have an option. And it’s been a joint effort, with casting directors like Ashley Brokaw and Anita Bitton, as well as stylists like Karl Templer and Katie Grand – outliers in positions of power – taking a chance by casting diverse models in what might typically be all-white shows.

Hairstylists are starting to think, “I’ve got to learn this or I’m not going to get hired.” Now, when I talk to stylists, they’re saying, “What are the best products you use on your hair?” I did a show this season in Milan and the stylist didn’t have the right product. By the time I got to Paris, she had it. At Miu Miu, where over half the models were black, backstage they had all the right products.

But you have to meet the industry halfway. I always make sure my dreads are super-clean and neat, so in some ways they still look classic. I also got my dreads really long – that way you can do lots of other styles with them. Even though I’m pushing my agenda, I’m giving them things to work with.

Thanks to social media, it’s easier for models to speak up. When I was signed, in 2010, my agents would tell me, “You need to shut up and stand there and look pretty.”

Now, with platforms like Instagram, where people have their own space to be vocal, it’s cool to be yourself. Agents encourage girls to have more personality; clients want that now. Just being pretty doesn’t work any more. And now, I’m having so much more success – the industry’s finally caught up to me, I actually make sense in it now.

Next year I suspect there are going to be more girls with dreads on the catwalk, with more of us saying: “I like my hair this way, I like my hair curly.” They’re still going to cast you. If a girl is dope, a girl is dope. If you stand by who you are, the world has to take notice.

As told to Ellie Violet Bramley

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